Wordmark & Logo
The cafe, before rebranding, had a rather dated wordmark and no accompanying logo. The brief specified that the cafe wanted to keep an organic feel but were after a fresh, legible version of their wordmark and an accompanying logo.
In terms of the wordmark, after I conducted existing brand research, I discovered that the cafe is named after the owners 5 sisters and the cafe owners have a focus on bringing through their greek heritage and good values by delivering a quality service and hand making all foods for purchase. The chosen wordmark was designed from the ground up to communicate the meaningful message which backs the brand. As for the logo, it was derived directly from the wordmark and when used in combination will build brand recognition.
Along with a identity rebrand, the cafe were also interested in updating their menu to: carry more meaning, be legible and fit with the rest of the brand identity.
Taking this into consideration, after wire framing possible layouts and experimenting with varous single and double page layouts, through creative iteration and exploration, discovered the best way to encompass all of this was to create a tri-fold brochure style menu. This design is a refresh over the current, laminated single page design and is easier to read as each of the three sections have their own column. This layout allowed for the communication of the brands story and meaning with a dedicated space, following after the front cover, to share the cafes story.